CSOs asked to engage with media

Civil society organisations have been asked to engage with media in order for the public to be more informed on their role and activities in the development of the country.

During a media engagement training for 70 representatives from civil society organisations, facilitator Erick Kabendera urged participants to share the impacts of their projects with media as the sure vehicle with which to reach large number of people at the same time.  “A lot of projects conducted by CSOs have brought changes to the lives of many people, but few people know about this, because you do not use media effectively,” said Mr Kabendera who was facilitating the training along with Ayoub Rioba.

Mr Rioba shared led participants through a discussion about new media and how CSOs could also utilise online opportunities to make their work visible. He advised participants to establish their own blogs or websites to publicize their work and interact with different publics. The training was conducted from 7 - 8 May in Dar es Salaam.